The WFL Collective™ (WFLC) is an organization that develops members of its network to elevate and achieve career success. WFLC creates a network of social service, educational and training providers, resulting in connections to employment opportunities and a career path. WFL is a 501(c)(3).
The intention of the WFLC™ is to change the hiring practices of employers who work on public projects while simultaneously increasing the income of people who live in distressed, low-income communities. WFLC™ leverages its relationships with businesses, employers, non-profit partners, and grass roots leaders to inform, connect and employ people that don’t have access to employment opportunities on public projects.
WFL was founded by Dr. Gina Merritt, MBA, Principal of Northern Real Estate Urban Ventures (NREUV), LLC, with over 26 years of hands-on real estate development, finance, construction, and asset management experience. She is the founder of Project Community Capital® (PCC), a social capital platform that connects people in low-income communities with jobs. PCC ensures that subcontractors who have socio-economic goals from state and federal funding can meet their requirements by connecting them with individuals who are “Ready-To-Work.”
The mission of The WFL Collective™ is to limit and disrupt the economic and social barriers and increase employment opportunities for people living in low-income, underinvested communities. The WFL Collective™ is founded upon values of empowerment, collaboration, and coalition building. The WFL Collective™ is a group of social service providers that assists, educates, and develops people from low-income communities to elevate themselves and achieve career success. Our network of providers, educational organizations, and training institutions, provide support services, barrier removal and skills development needed to be ready to work, then connect individuals to employers ready to hire.
Economic empowerment originates at the source of success and independence. WFL increases access to the resources people need to meet their unique background and employment interests. WFL helps its partners have greater impact by leveraging complementary resources to provide clients with comprehensive support to more quickly secure employment.
The WFL Collective™ is focused on improving the economic and social quality of life for people living in low-income, disinvested communities and achieving the following goals:
NREUV is Dr. Gina Merritt's company, from which all off-shoots stem. NREUV is a real estate development and consulting company, and because of Dr. Merritt's passion for community development and not-for-profit community work, she founded Project Community Capital® to do employment work, then developed WFLC™ as the non-profit arm of NREUV that uses the collective impact model.
Project Community Capital® is a social capital platform, which places individuals from low-income communities in employment opportunities secured through the company's social capital network. The online web app, Employment Plug, is how users get in touch and stay updated on job opportunities and employment notifications. In addition, Heighten the Hustle™, a PCC Program, aids underserved entrepreneurs in achieving their business goals and mend a lack of opportunities.
Heighten the Hustle™ is Project Community Capital's® entrepreneurship elevation collaborative program. Dr. Gina Merritt, MBA founded Project Community Capital® as a social capital platform so she could provide underserved communities with access to her social networks and expertise. Heighten the Hustle™ encompasses the same concepts, but for underfunded and underestimated entrepreneurs.
WFL stands for Workforce Leverage. WFL Collective's™ mission is to provide leverage to disadvantaged members of the workforce. Our network consists of service providers, employers, and community organizations. Working together, we can make an impact.
We support community residents in their search for employment, stability, and ultimately, independence, serving as a one-stop shop to connect them with the right partners to meet their unique needs.
Gina Merritt created WFL Collective™ after studying the collective impact model during her doctorate at USC. WFL is a non-profit that uses proven theories to more efficiently and more fully help employment candidates and members of underserved communities.
WFL’s collective impact model, eliminates silos and builds collaboration among partners to help people get to work. As a member of the WFL Collective™, service providers and community organizations can have greater impact on those they serve by providing access to all the resources they need and direct access to employers through PCC.